TV/Digital Terms

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Across
  1. 5. A sequence of instructions that a computer program follows.
  2. 6. A short announcement encouraging viewers to tune into a program.
  3. 8. A scheduled period during which there is no advertising activity.
  4. 10. A type of campaign in which you target website visitors that didn't convert.
  5. 12. The number of times an ad is served.
  6. 14. An advertising spot that replaces and announcement the station failed to air.
  7. 17. Any vehicle used to convey an advertising message to the public, such as TV, radio, newspaper, billboards, etc.
  8. 18. Call to Action
  9. 19. A Nielsen term referring to the total number of television homes using their television sets during a given time period.
  10. 20. Cost Per Click
  11. 22. A short on-air sponsor mention.
  12. 23. The bargaining that occurs between buyers and sellers.
  13. 28. A link from a webpage to another file, page, or location.
  14. 29. A two-part broadcast advertisement, the first part airs at the beginning of a spot set and the last part airs at the end.
  15. 31. The average number of times an individual (or household) sees an advertising message.
  16. 32. Click Through Rate
Down
  1. 1. The number of persons or households that receive and advertisement by watching a television broadcast.
  2. 2. When someone adds a link from their website to yours.
  3. 3. Gross Rating Points
  4. 4. The entire advertising effort conducted
  5. 7. Uniform Resource Locator - Address of a web page.
  6. 9. Search Engine Marketing
  7. 10. Return on Investment
  8. 11. Search Engine Optimization
  9. 13. The concurrent broadcasting of one statin's programming by other stations without any variation except for identifying call letters.
  10. 15. Designated Market Area
  11. 16. The percentage of individuals or households exposed to a particular television program.
  12. 21. Key Performance Indicators
  13. 22. A station or network's unsold time that is available to advertisers.
  14. 24. An individual's physical encounter with an advertising medium or message.
  15. 25. A prerecorded general commercial with a blank time span in the middle for inserting a specific advertising message.
  16. 26. A kind of journal in which people or companies share their thoughts, knowledge, experience, or activities in chronological form.
  17. 27. The number or percent of a potential audience exposed to a specific media schedule at least once within a given time period.
  18. 30. Federal Communications Commission