Across
- 3. folks Using seemingly regular people to endorse a product or service because they can see it fit into their everyday lives
- 4. This propaganda presents selective information to paint an incomplete and incorrect narrative to influence people.
- 6. This propaganda method highlights stereotypes and then either reinforces or shatters them with the message in the advertisement.
- 9. This form of propaganda uses well-known or credible figures to influence the target audience.
- 10. appeals The agenda behind these types of propaganda ads and messages is to scare people into taking the desired action.
Down
- 1. This propaganda employs loaded words and strong slogans to leave an impact on the audience receiving the message.
- 2. - This type of propaganda creates a sense of isolation and triggers FOMO (fear of missing out) in people who long to be part of some desirable group.
- 5. This propaganda is based on putting the other party down. Employing this technique in advertising normally starts brand wars. It can be light-hearted, but sometimes the animosity can get intense.
- 7. The agenda behind this tactic is to irrationally tie the audience’s positive associations to a completely unrelated concept.
- 8. This type of propaganda relies on the power of repetition. This marketing campaigns target audiences at a very high frequency to remain top of mind.
