Across
- 4. What is the name for a business operating under a name different from its legal name?
- 5. What is a series of business locations all owned and managed by the same parent company?
- 7. What is the central entity of the brand that manages all locations and operations directly?
- 8. What is the ongoing, regular payment made by the franchisee to the franchisor for continued use of the brand?
- 10. What is the individual that purchases the right to use an established brand to operate their own business?
Down
- 1. What is a self-employed individual who contracts services to other businesses for specific projects or periods of time?
- 2. What is a word, symbol, or design that identifies and distinguishes the source of services of one party from those of others?
- 3. What is the freedom to make all business decisions, including branding and operations, without external guidance?
- 6. What is a system of organization with different levels of authority and reporting structures?
- 9. What is the original company that owns the trademark, business model, brand, and licenses them to others?