Across
- 2. Inovating in a extreme way, huge changes (Ex. Virgin is a company that changes constantly and has a variety of products to offer, from video games to comercial flights)
- 3. A change related to a mental models. (Ex. Germany is no longer seen as a country that doesnt support human rights).
- 5. An innovation that reconfigures the linkages between the components of established products. (Ex. The new versión of the Chevrolet Camaro has a more aerodinamical design)
- 6. Small steps are taken to innovate as a long term process, not huge changes (Ex. The iPhone 5 is slimmer tan previous models following the trend of Slim products)
- 8. An innovation that doesn´t change de dynamics of an industry. (Ex. Tv series and programs only change with the evolution of culture)
- 9. Is the change in the way that goods or services are made. (Ex. A new way to produce shoes will reduce costs)
Down
- 1. A change in a good or service that is offered. (Ex. The new Tide with lemon will pull off grease more effectively)
- 3. The change in the perception by repositioning a product in a specific context. (Facebook has become a popular network for adults)
- 4. Is an innovation that happens radically creating new markets. (Ex. The introduction of flat panels and digital TVs)
- 7. Is when something is modified to better from the inside, leaving th architercure intact (Ex. The iPhone 5S a stronger chip that previous models)