Across
- 5. protects how something works, it’s functionality; generally lasts for 20 years
- 8. a work or invention that is the result of creativity
- 10. translating an idea or invention into a good or service
Down
- 1. a set of circumstances that makes it possible to do something
- 2. potential of the mind to conceive new ideas
- 3. protects how something looks, it’s appearance; generally lasts for 15 years
- 4. what you promise to deliver to customers post-purchase; what are your customers buying, What do you do? Examples: convenience, high tech/low price
- 6. a secret device or technique used by a company in manufacturing its products.
- 7. the process of creative problem solving; it encourages organizations to focus on who they are creating for. Its three pillars are using empathy, generating lots of ideas (ideation), and experimentation (testing and prototyping)
- 8. a formulated thought for a business
- 9. an exclusive right given to a creator to decide if/how they will share their invention