U3T1 Chapter 2

2. These strategies include niche markets, emerging technologies, innovation and R&D
4. _________ Development is targeting an existing market with new products
6. An evaluation criteria measuring the business against others in the industry
8. This occurs when two businesses pool resources together to create a third business
10. This matrix was created by Igor and details growth strategies
12. A macro environmental factor concerning the buying behaviours of consumers
13. This growth strategy involves offering the existing product to the existing market
14. Anyone with an interest in the business
15. An evaluation criteria concerning the speed at which business is conducted
16. The increase of _____ provides a challenge to mature businesses
17. This is the first stage of the business lifecycle
18. One of the macro environmental factors including unemployment rates
20. A business function concerning how products are produced
21. McDonalds used this growth strategy when expanding into the global market
22. An operating external environmental factor that can reduce market share

1. This is the stage in the business life cyle where revenue begins to plateau and the target market has been fully captured
3. A macro environmental factor regarding working conditions
5. The first stage of the employment cycle
7. This type of market is a small segment of the market with a unique set of characteristics
9. An evaluation criteria concerning whether business goals were met
11. _________ Development involves expanding horizontally with the same product mix
14. This is a partnership between two businesses that provides mutual benefits
19. A smaller version of a company that is opened in a new location