Across
- 3. the procedures and policies pertaining to how an organization’s product is provided and delivered to the consumer.
- 5. main aim is to obtain new customers or retain existing ones by communicating information about a product to consumers
- 6. charging a low price for a product, usually below its average cost, to attract consumers to buy other higher-priced products
- 7. evidence that includes the visible touch points that are observable to customers in a business.
- 8. promotion that is a paid form of communication and uses independent mass media.
- 11. path taken by a product from the producer or manufacturer to the final consumer.
- 13. illustrates the six life cycle stages that a product passes through.
- 14. matrix is a growth–share matrix that measures the market growth rate and relative market share.
- 16. a measurement of how the quantity demanded of a good is affected by changes in its price.
Down
- 1. is essential in generating revenue for a business and refers to the money customers give for a product or service
- 2. when consumers become committed to a firm’s brand and are willing to make repeat purchases over time.
- 4. is a way of building relationships, driving repeat business and attracting new customers through social media sites.
- 9. is concerned with distinguishing one business’s product from that of another.
- 10. an essential element of any service business, as they are the face of the organization.
- 12. strategies are implemented at the maturity or saturation stages of a product’s life cycle to stop sales from falling.
- 15. is about how a firm’s product is distributed to make it available to consumers.