Across
- 4. A form of visual and/or audio marketing communication used to inform and persuade people to buy a certain good or service.
- 5. A form of branding that uses a visual symbol to represent a business, brand, or product.
- 7. The various marketing processes used to inform customers about a product and persuade them to purchase the product.
- 8. These are intermediaries that buy products from a manufacturer and sell these in smaller quantities to retailers.
- 9. This is part of the pre-launch stage in a product’s life cycle, when a business trials a new product with a small number of customers, usually in a specific geographical location prior to the official launch.
- 11. The use of online content that users can upload and share to a website using a suitable medium platform, e.g., Facebook, Google. Instagram, Twitter, and YouTube.
- 13. These are corporate catchphrases used as a marketing strategy to signify the or represent a brand, product, or business in a favorable and memorable way.
- 14. These are products bought for personal consumption, rather than for business use, e.g., home appliances, furniture, food and drink, and house plants
- 15. This refers to the ways in which a service is provided or delivered, such as various payment systems, queuing systems, after-sales care, and delivery service options.
Down
- 1. These are commercial businesses that sell a manufacturer’s products directly to consumers.
- 2. Marketing approaches used to prolong or lengthen a product’s life cycle, e.g., price reductions or new promotional strategies.
- 3. This refers to both physical (goods) and non-physical (services) items sold by a business or purchased by a customer.
- 6. Describes one of the purposes of promotion in the marketing mix, which is used to notify or tell customers about a firm’s products.
- 10. The registered name used to identify a product of a particular business organization.
- 12. The value of a good or service that is paid by the customer.