Across
- 4. Product is distributed and finally purchased
- 5. Same as 4Ps
- 10. Get the product to the customers in order to _____needs
- 12. Intangible and non-physical items
- 13. Part of Place
Down
- 1. Part of Pricing
- 2. Part of Product
- 3. Word of mouth
- 6. One promotional tool
- 7. Customer’s perceived value of the product
- 8. Target audience
- 9. Tangible and physical items
- 11. Promotion has _____ elements