Unit 1 Crossword #2

4. Overview of how a product/service goes from the manufacturer to the customer
6. Adding money to the overall economy
11. One of the 4 P’s. Communication to persuade and inform customers (Advertising, personal selling, direct mkting, sales promo)
12. Person who USES the product or service.
14. Identifies customers lifestyle & personalities
15. One of the 4 P’s. What a company decides to charge for their product or service.
16. Items/elements that add value to a product/service and can persuade customers when making purchase decisions.
17. Identifies physical & social characteristics (age, gender, family type, etc.)
19. Sells goods to the final user
20. When you set prices based on what customers will pay
23. Middlemen involved in transporting products from manufacturers to customers
24. When you set prices based on the actual production cost

1. Price on the price tag
2. Identifies purchase behavior
3. When you set prices based on what others charge
5. wealth and resources in a community, relating to the production and consumption of goods and services
7. Grouping customers into smaller groups and designing products for them
8. Graphic used to put all 4 pieces of market segmentation together
9. Company paid to produce a product to be sold by another company.
10. One of the 4 P’s. The actual item that is being sold.
13. Buy large amount of items, store them, and then sell at a later date
18. One of the 4 P’s. Where and how a product or service gets to the end user
21. Purpose is to set you apart from competitors and persuade them to choose your produt (name, logo, design, personality, etc.)
22. Person who PURCHASES the product or service