Unit 1 - Lessons 1.1 & 1.2 Key Terms

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Across
  1. 1. where the product is purchased
  2. 5. how well an organization can increase the value of its product in the customer’s eyes by making changes and altering its physical appearance
  3. 7. entities that reside within the organization and that affect—or are affected by—the actions of the company
  4. 9. ensuring that a product is relatively easy to acquire
  5. 10. the good or service that the company provides
  6. 14. when goods or services are physically available, convenient, and accessible to customers
  7. 17. a business’s overall “game plan” to focus its limited resources in order to reach prospective customers and turn them into paying customers, hopefully for the long run
  8. 18. a promise of value that communicates the benefits of your company’s products or services
  9. 19. involves promoting the objectives, products, and services of a company to its internal constituents—particularly employees
  10. 20. when products and services are available to customers so that they can buy it when it is most convenient for them
  11. 21. comprised of advertising, sales, and other communication efforts the company utilizes to attract the customer
Down
  1. 2. the ratio between the perceived benefits and costs incurred by the customer in acquiring your products or services
  2. 3. the company shifts the focus from the product or service itself to its users
  3. 4. those outside the company, such as customers, creditors, suppliers, distributors, and even society at large
  4. 6. the potential profits a company earns from its current and potential customers
  5. 8. persons or entities that have an interest in the success or failure of a company
  6. 11. the series of steps that assist businesses in planning, analyzing, implementing, and adjusting their marketing strategy
  7. 12. a promotional strategy in which the company utilizes the internet as a medium to deliver its marketing messages
  8. 13. a product’s usefulness to customers so that they are convinced enough to make a purchase
  9. 15. every process involved in moving a product or service from the organization to the consumer
  10. 16. what the consumer pays in exchange for the product