Across
- 2. Benefits obtained from consuming an item or service
- 4. The locations and methods used to make products available to customers
- 6. Act of giving one's public approval or support to someone or something
- 7. Total amount earned before taxes or other deductions
- 8. Ways to make customers aware of products
- 9. Tasks performed for a fee
- 13. Marketing must continue as long as the business operates
- 15. Tangible objects that go in a shopping bag
- 16. Marketing must meet the needs for both the business and the customer
- 17. A financial gain
- 18. Amount customers pays for a product
- 19. Personal characteristics that customers share
Down
- 1. Number of people viewing a program
- 3. Money received
- 5. Action of providing or being provided with amusement or enjoyment
- 9. Act of supporting an event
- 10. Company must budget for its marketing activities
- 11. The creation and maintenance of satisfying exchange relationships
- 12. Give or hand over in exchange for money
- 14. Process of dealing with or controlling things or people