Unit 1 Vocab

4. are the value that people attach to a product or service.
7. reflects how frequently customers use a product or service.
8. requires physical strength and endurance for whitewater rafting, snorkeling, scuba diving, and off-road biking.
10. travelers are on the go for meetings, conferences, and trade shows within the United States and throughout the world.
12. Group of businesses composed of establishments related to lodging and food-service management.
14. dividing markets into physical location.
15. includes activities that require less rigorous exertion, such as a cruise ship tour of Alaskan waterways or a bird-watching expedition on the south coast of Texas.

1. Group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor coach travel, and promote travel and vacations.
2. dividing markets based on measurable items such as age, gender, income, profession, and education.
3. people who travel out of the country for either business or leisure.
5. a group of people within a larger market who share one or more characteristics.
6. specific group of people that a business intends to reach.
9. travel taken solely for vacation or pleasure.
11. involves selling goods and services to a smaller, uniquely defined group of people.
13. dividing markets based on attitudes and lifestyle choices.