Unit 1 Vocab

2. are the things a product offers to satisfy the needs, desires and wants of a consumer.
3. reflects how frequently customers use a product
4. is and comprises of all the companies which provide the products and services that are meant and used by tourists at different stages of travel and tourism.
6. dividing markets into physical location.
13. a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, and transportation.
14. travel taken solely for vacation or pleasure. Family vacations, weekend getaways, cruises, and guided tours are all examples of leisure travel.
15. dividing markets based on measurable items such as age, gender, income, profession, and education.

1. the process of dividing a target market into smaller, more defined categories.
5. the term used to describe the type of adventure tourism that requires little or no experience and is low risk (as opposed to hard tourism which requires greater levels of skill and incorporates more of significant risk).
7. a segment of a larger market that has its own demands and preferences.
8. refers to a group of potential customers to whom a company wants to sell its products and services
9. refers to activities with high levels of risk, requiring intense commitment and advanced skills
10. people who travel out of the country for either business or leisure.
11. people on the go for meetings, conferences, and trade shows
12. dividing markets based on attitudes and lifestyle choices.