Across
- 2. A company’s revenue minus expenses.
- 4. Aligning business activities to customer needs means every action a company performs should match the goal of satisfying customers. (two words)
- 7. is the process of gathering qualitative and quantitative data about consumers’ needs and wants. (two words)
- 9. (the 4P’s of marketing) includes the element of product, promotion, price, and place. (two words)
- 10. Involves extensive research to produce products that are in demand within an economy. (two words)
- 12. several actions that must all work together for a business to successfully profit. (two words)
- 13. is a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than the competition. (two words)
Down
- 1. are anything that can be bought or sold.
- 3. refers to the aspect of making, selling, and providing products in exchange for money.
- 5. is the percentage of the market for a product or service that a company supplies. (two words)
- 6. The messages marketers send to customers to influence purchases.
- 8. a specific group of people a business focuses on selling their product to. (two words)
- 11. is the process or technique of planning, pricing, promoting, selling, and distributing a product or service.