Across
- 3. The length of time an advert is shown or read
- 5. Sounds added to adverts to enhance meaning or impact
- 6. How a brand is recognised through name, logo, and values
- 7. Visual arrangement of everything within the frame of an image
- 10. Technique where text explains or fixes the meaning of an image
Down
- 1. Lighting, camera angle, or colour choices in an image
- 2. Use of celebrities to promote a brand
- 4. Overall story or sequence used to communicate meaning in an advert
- 8. A short, memorable phrase used to reinforce an advertising message
- 9. Written text in an advert used to inform or persuade