Across
- 3. The availability in social media platform allows advertiser to deliver targeted advertising to potential customers.
- 6. Stanely Milgram conduct an _____ experiment examining the average path length for social networks of people.
- 7. Streaming and social media platforms like Youtube could be considered as ______ medium.
- 8. It is where traditional newspaper media is used to move their readership base to newer digital platforms.
- 11. It's distinct function focus on the needs of the company
- 12. It is the practice of managing the spread of information and communication between an individual or an organization.
- 13. Serves as a gateway to the digital realm with the introduction of smart devices.
- 14. It views social relationships in terms of nodes and ties.
- 15. It's distinct function is focuses on the needs of the customer.
Down
- 1. Represents a ratio showing how often people who see the advertisement end up clicking it.
- 2. It deals with non-physical advertising space.
- 4. Social Media platforms have robust tools to help advertisers monitor their advertising campaigns on each platform that makes it trackable
- 5. Companies engage customers directly on social media platforms to build customer ____.
- 6. All people are six, or fewer, social connections away from each other.
- 9. Measure how much an advertiser will have to pay
- 10. It deals with media purchases, such as advertising space from newspapers, building owners or other media agencies who own media property.