Unit 2 Key Terms & Definitions

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Across
  1. 3. First step from problem to idea: _______ customer insights
  2. 6. Ability to understand and share the feelings of another person
  3. 8. A type of matrix used to assess the effects of your business idea
  4. 11. A type of business impact that focuses on how a business affects people's lives (custmer/employees)
  5. 13. This impact evaluates how a business affects nature
  6. 14. A gap or problem in people's lives not yet solved
Down
  1. 1. A step-by-step visual story illustrating how a customer interacts with your product or service
  2. 2. A tool that organizes what a customer says, thinks, feels, and does
  3. 4. A type of prototype in which models are built using paper boxes or clay
  4. 5. A type of prototype that uses paper screens to represent interfaces
  5. 6. This type of impact considers fairness and responsibility (honesty and transparency)
  6. 7. A basic model of your idea used to test
  7. 9. A type of prototype in which cardboards or paper cut-outs are used to visualize game elements
  8. 10. A stakeholder who buys or uses the product or service; directly affected by success or failure
  9. 12. A stakeholder providing financial support or collaboration to help grow your business