Across
- 1. & Figures Statistics, percentages and numbers are used to convince you that this product is better or more effective that another product.
- 4. A person that purchases goods and services for personal use.
- 6. based on their character or credibility.
- 7. Advertisers make it seem that everyone is buying the product, so you feel you should buy it, too.
- 8. - Garde Advertisers make it seem that the product is so new that you will be the first on the block to have it. The idea is that only supercool people like you will even know about this product.
- 10. A persuasive technique that uses reason and logic in order to gain an audience’s trust - often using data or statistics as evidence.
- 13. A persuasive technique that relies on convincing an audience to trust
- 14. To be believable or trustworthy. A source without bias that presents facts fairly.
- 16. Sharing your ideas with personal feelings, opinions and beliefs while using strong emotional or loaded language (ie: langage with strong positive or negative connotations.)
Down
- 2. Advertisers use both celebrities and regular people to endorse products.
- 3. A sentence that states the main point of your argument with three reasons
- 5. Skillful language used to persuade or influence others.
- 7. The belief that some ideas or people are better than others.
- 9. support your claim.
- 11. Having a neutral view on a topic, regardless of your personal feelings; sharing your ideas as accurately as possible without the use of loaded language (ie: langage with strong positive or negative connotations.)
- 12. A persuasive technique that relies on manipulating an audience’s emotions - in a good way or a bad way.
- 15. Advertisers try to make you associate good feelings created in the ad with their product.