Unit 3: Marketing Management Test Review (part 2)

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Across
  1. 3. routes that products and services take from the time they are produced to the time they are consumed
  2. 4. business that participate in activities that transfer goods and services from the producer to the user.
  3. 5. includes additional features that are not part of the physical product but increase its usability.
  4. 6. a group of similar products that differ only in relatively minor characteristics
  5. 9. the simplest form of a product
  6. 10. A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users
Down
  1. 1. a channel in which one organization takes a leadership position to benefit all channel members
  2. 2. distribution of goods or services from the producer directly to the customer
  3. 7. differences between the business's offerings and the consumer's requirements.
  4. 8. the complete set of all products a business offers to its market