Across
- 3. an intermediary in the channel of distribution who takes products in bulk from the manufacturer
- 7. a sampling method which has no bias
- 8. Cash ___ a product which has a high market share but low market growth potential
- 9. a short term pricing strategy where a product is discounted for a period of time
- 12. research which gathers information from new/primary sources
- 14. Product/Celebrity _______ a method of promotion which uses as well known celebrity to raise the profile of a brand
- 20. a stage in the product life cycle
- 21. Into/Out of the _______ refers to how sales promotions are targeted at retailers/consumers
- 23. the person who buys the product
- 24. a name/logo which is a legally recognised / trademarked identification of a business/product
Down
- 1. a very small, defined market segment
- 2. the stage in the product life cycle where extension strategies have been exhausted and no growth is left
- 4. a product which has high market share and high market growth potential
- 5. a long term pricing strategy where prices are directly linked to those of rival businesses
- 6. a short term low price strategy
- 8. Product Life ____ model used to analyse a product portfolio
- 10. a long term high price strategy
- 11. an intermediary in the channel of distribution who connects directly with the customer to sell products
- 13. research which gathers information from existing/secondary sources
- 15. Public _______ the method of promotion used to ensure the business maintains a high profile/image
- 16. the channel of distribution which uses the internet to sell products without using an intermediary
- 17. term used for an online retailer such as Amazon
- 18. Above/Below the _____ refers to mass/targeted advertising promotion methods
- 19. a short term high price strategy
- 22. a sampling method which defines quotas of set characteristics to be sampled
- 24. ___ matrix - model used to analyse a product portfolio
- 25. a product which has low market share and low market growth potential