Across
- 3. marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products
- 5. marketers divide the total market for their products into smaller more specific groups
- 11. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions
- 13. a group of buyers and sellers of a particular good or service
- 15. goals a company hopes to accomplish through its pricing strategies
- 16. a marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value.
- 18. an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the business and its stakeholders
- 19. the amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service
- 20. (Distribution) marketing element focusing on getting a selected product in the right place at the right time
- 21. a set of buyers sharing common needs or characteristics that the business decides to serve
- 23. Communication vehicles that reach the target audience, for example, TV ads, radio commercials, social media, magazines, business websites, billboards, coffee mugs
- 24. marketing element referring to what goods, services, or ideas a business will offer its customers
Down
- 1. Dividing a market into different segments based on social class, lifestyle, or personality characteristics.
- 2. the rivalry among businesses for customers
- 4. a retail store competing on the basis of low prices and offering limited customer service
- 6. forecasting that uses the judgment and opinions of knowledgeable individuals to predict outcomes
- 7. developing products and promotions to please large groups of people
- 8. net income divided by sales
- 9. Segmenting markets by age, gender, income, ethnic background, and family life cycle.
- 10. the set of tactical marketing tools - product, price, place, and promotion - that the business blends to produce the response it wants in the target market
- 12. Dividing a market into segments based on consumer knowledge, attitudes, uses of a product, or responses to a product.
- 14. Segmenting markets by region of a country or the world, market size, market density, or climate
- 16. the amount of money a business plans to spend on promoting its goods and services during a certain period of time
- 17. forecasting that applies a set of mathematical rules to a series of past data to predict outcomes
- 22. the ratio of the sales revenue of the business to the total sales revenue of all businesses in the industry, including the business itself