Unit 3 Vocabulary - Part 2

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Across
  1. 2. consumers who purchase goods and services for personal use
  2. 6. an estimate of income and expenses for a set period of time
  3. 10. the identification and selection of markets for a business or for a product
  4. 12. a simple prediction of the future
  5. 17. studying shared traits of loyal customers, marketers can plan to attract more customers who have similar traits
  6. 19. neutral
  7. 21. incoming money from selling goods and services
  8. 22. predicts sales for periods of less than three months
  9. 23. a magazine or newspaper published at regular intervals
  10. 24. a person's individual character traits and behaviors, and it majorly affects their buying decisions
  11. 25. the quantity of goods that a business has on hand
  12. 26. purchases of land, equipment, etc.
Down
  1. 1. predicts sales for periods of more than two years
  2. 3. the same product may be purchased by customers to satisfy different needs and wants
  3. 4. economic and financial factors that affect all business industries
  4. 5. the income that a business gets from a particular product or service
  5. 7. plans that establish the long-range objectives and overall strategy or course of action by which a business fulfills its mission
  6. 8. predicts sales for periods of three months to two years
  7. 9. refers to the way in which people lead their daily lives, as determined by their income, interests, and activities
  8. 11. birthdays, holidays, weddings, and graduations are examples of special occasions that prompt spending trends for some products
  9. 13. the stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  10. 14. costs associated with the actual production of goods or services
  11. 15. an economic and sociological measure of a person's income, education, and occupation
  12. 16. businesses that purchase items for use in the operations of the business, for resale, or for making other goods
  13. 18. segmentation based on usage rate classifies customers as heavy, moderate, light, or nonusers of a product
  14. 20. television, radio, newspapers, magazines, the Internet, and other means of popular communication