Across
- 2. Offline digital marketing that displays advertisement in either static images or visual motion format with the help of an electronic conductor
- 4. A paid media, one purchase ad space with search engines companies such as Google, Yahoo, Bing.
- 6. The process of boosting one’s content to appear at a higher rank on the search engines
- 7. Involves the use of offline marketing technique focused on reaching audience via their smartphones.
- 8. Advertising gains visibility online by the method of bringing the brand or content in front of its target audience via platforms such as Facebook ads, twitter ads, etc
- 9. Involves the creation, publication, and distribution of relevant content across networks
- 10. Display of advertisements to communicate with viewers in both audio and visual motion format.
Down
- 1. A form of digital marketing which utilises social networking sites as a marketing tool to promote companies’ brand and increase website traffic.
- 3. A modern day content-driven marketing campaign where brands collaborate with influencers who have social influence in their respective fields
- 5. Incorporating interactive sections to engage listeners with call-and-response programs with incentive thrown in to entice participation.