Unit 4 Global Consumer Decision Making

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Across
  1. 2. the idea that sellers create the option to not pay the full price all at once but a smaller price for longer
  2. 5. the idea in behavior theory that means a consumer's current situation
  3. 7. what utility theory claims all consumers are when making decisions
  4. 8. the idea that once we own an item we value you it more than other because of our emotional attachment
  5. 9. the idea in behavior theory that people are most scared to lose what they already possess
  6. 10. the concept of upselling, convincing a consumer to buy more than they originally intended
Down
  1. 1. the offering of extended warranties to make people fear the loss of an expensive item less
  2. 3. the idea that sellers want to put their product in the most positive position (91% fat free)
  3. 4. what the makers of Oreos and potato chips have done to get consumers to buy their product while increasing their profits
  4. 6. theory of consumer behavior that states that consumers buy what benefits them most