Across
- 5. copyright is valid for the life and
- 6. is any form of communication used by a company to inform persuade or remind people about its product
- 10. a persons public expression of approval or support for a product or service
- 11. mix is the blending different promotional elements strategies
- 13. includes activities that promote positive image of the company its product or celebrities
- 14. is a good or service that legally uses a logo or image owned by another company or person
Down
- 1. can be both positive and negative
- 2. legal protection of a creators intellectual property or products
- 3. is the theft of any copyrighted material
- 4. for an unregistered service mark, that is a mark used to promote or brand services
- 5. Suzanne Collins sold movie rights of Hunger Games for
- 7. device that legally identifies ownership of a registered brand or trade name
- 8. refers to the different types of media used for the promotional mix
- 9. for an unregistered trademark that is a mark used to promote or brand goods
- 12. is a payment for material that has been copyrighted or legally declared as belonging to the creator.