Across
- 8. an order in which certain needs are satisfied before others
- 9. information collected directly by an individual or organization
- 11. the reason a customer seeks and buys a good or service
- 13. a set of questions posed to a group of people to determine how that group thinks, feels, and acts
- 14. a group of people brought together to discuss a specific topic
- 15. the actions taken by people to satisfy their needs and wants
Down
- 1. those that come from within a person and explain why the person have certain needs and wants
- 2. the process of gathering information to make marketing decisions
- 3. the influences that come from the surrounding environment
- 4. information, statistics, or other types of data that already exist
- 5. businesses that sell to other businesses
- 6. word-of-mouth communication that consumers post online about their experience with a company's products or customer service
- 7. organized collection of data in digital form
- 10. a written record of the thoughts, activities, or plans of the writer
- 12. the expression of a person's true self by reaching personal goals and helping others