Unit 5 Marketing Crossword

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Across
  1. 7. basic, physical, or extended attributes of the product or service
  2. 8. the names of other people who might buy a product, given to salespeople buy satisfied customers
  3. 13. salesperson recommends additional goods or services to the customer
  4. 14. a conscious, logical reason for a purchase
  5. 15. a selling method that converts a customer's objection into a selling point
  6. 18. a document that lists common objections and possible responses to them
  7. 21. a selling method that involves recommending a different product that will still satisfy the customers' needs
  8. 23. an initial effort to close a sale
  9. 25. expressing oneself without the use of words
  10. 27. the preparation for the face-to-face encounter with potential customers
  11. 28. an agreement permitting a customer to take home merchandise for further consideration
  12. 29. the final delivery agreement between the buyer and the seller
  13. 31. to restate something in a different way
Down
  1. 1. a transaction that occurs when a customer pays for merchandise at the time of delivery
  2. 2. a potential customer;also known as a lead
  3. 3. advantages or customer satisfaction a customer will get from a good or service
  4. 4. the process of selling over the phone
  5. 5. salesperson explains services that overcome obstacles or problems
  6. 6. a person buys goods or services that he or she has purchased before but not regularly
  7. 9. the process of asking previous customers for names of potential customers
  8. 10. the cash drawer of a cash register
  9. 11. the process of locating as many potential customers as possible without checking out leads beforehand
  10. 12. encouraging a customer to make a decision between two items
  11. 16. dollar or unit sales goals set for the staff to achieve in a specified period of time
  12. 17. a combination barcode and number used to identify a product ad manufacturer
  13. 19. itemized list of goods that includes price terms of sales, total, taxes and fees, and amount due
  14. 20. a feeling experienced by a customer through association with a product
  15. 22. a percentage fee placed by the government on the sale of goods and services
  16. 24. a closing method in which a salesperson asks for a sale
  17. 26. a partial return of the sale price for merchandise the customer has kept
  18. 30. reason(s) for not buying or seeing the salesperson