Unit 5 Vocab Crossword

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Across
  1. 3. - A presentation of a promotional idea designed to persuade others to support or approve it.
  2. 6. - The methods or channels used to deliver advertising messages to an audience.
  3. 8. - Promotional communication sent directly to individual consumers to encourage a response or purchase.
  4. 10. - Communication used by a business to inform, persuade, or remind customers about its products, services, or brand.
  5. 14. - Marketing or promotional activities in which a business sells products or services to another business.
  6. 15. - Direct communication between a salesperson and a potential customer for the purpose of making a sale.
  7. 17. - Short-term incentives or activities designed to encourage customers to make a purchase.
  8. 18. - The specific goal an advertising campaign is designed to accomplish.
  9. 19. - A document that outlines the important information and direction needed to develop an advertising or marketing campaign.
  10. 20. - Marketing or promotional activities in which a business sells products or services directly to individual consumers.
Down
  1. 1. - A specific group of consumers a business wants to reach with its products, services, and marketing messages.
  2. 2. - The number or percentage of different people in a target audience who are exposed to an advertisement or campaign.
  3. 4. - A coordinated series of advertisements and promotional activities designed to achieve a specific marketing goal.
  4. 5. - A specific platform or method used to communicate a promotional message to an audience.
  5. 7. - The main idea or information an advertisement communicates to its target audience.
  6. 9. - The process of reviewing a campaign's results to determine how well it achieved its objectives.
  7. 11. - Paid communication used by a business or organization to promote a product, service, or idea to an audience.
  8. 12. - Activities used to create and maintain a positive image and relationship between an organization and the public.
  9. 13. - The combination of promotional methods a business uses to communicate with its target market.
  10. 16. - A statement that tells or encourages the audience to take a specific action.