Across
- 2. done in a hurried way and in a state of excitement or confusion
- 3. the action of doing something that is different from the usual or common way of behaving
- 6. the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc
- 7. to interest someone in something and keep them thinking about it
- 8. to continue to have a powerful effect or value
- 11. a formal written statement about the qualities of a product or service
- 12. clear and carefully considered, and each part connecting or following in a natural or reasonable way
- 14. relating to a person's own country
- 15. the number or amount of something in general
- 16. very unusual or easily noticed, and therefore attracting a lot of attention
Down
- 1. the action of reducing the strength of a feeling, action, etc
- 4. in general rather than in particular, or including all the people or things in a particular group or situation
- 5. a good moral quality in a person, or the general quality of being morally good
- 9. intended for people who want very good quality products and who do not mind how much they cost
- 10. to start a company or organization that will continue for a long time
- 13. improved because of many small changes that have been made
- 14. o make something seem less important or less bad than it really is