Unit 6 re-cap

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Across
  1. 2. This is one form of Direct Marketing
  2. 5. Advertising on the radio is what type of media
  3. 6. Businesses can you promotion for two different reasons
  4. 7. Selling This is when a business will try and sell directly to the customer
  5. 8. tools There are 5 main what?
  6. 11. Relations This is similar to advertising
  7. 13. In AIDA what does the A stand for?
  8. 14. Marketing This is not one of the 5 main promotional tools
Down
  1. 1. External is _______________the business
  2. 3. There are_____influences on buyer behaviour
  3. 4. This is one thing that a business must consider when planning an advertisement
  4. 5. A business may do this in order to gain more sales or make customers more aware
  5. 7. This is one element of the Marketing Mix
  6. 9. In order to achieve their aims a business will always set
  7. 10. This type of media is often identified in papers
  8. 12. Internal is _____________ the business
  9. 15. Market The people who you will aim to sell your product at