Across
- 4. using brand names in tv shows or movies
- 6. advertising signs and billboards outside
- 7. size of size is proportional to display
- 8. also called giveaways, are inexpensive items with a companies logo
- 9. encouragement to buy or try a product
- 10. rewards customers for coming back to the same company
- 11. inexpensive items give away at a discounted price
- 15. all communication or activities used to stimulate sales
- 17. seasonal displays
- 20. includes catalogs letters and coupons
- 21. set up on tables out in the open for customers to handle
- 23. use of email and world wide web to advertise
- 25. trails sizes of product
Down
- 1. the exterior design of the store
- 2. moving parts in presentation
- 3. company pays for promotion at an event
- 4. when two companies help promote each other
- 5. used for impulse buying
- 12. the way the floor space was arranged
- 13. directs customers to presentation
- 14. placed in high traffic areas of stores and encourage purchase
- 16. tv and radio advertising
- 18. best for fragile merchandise or requires alot of security
- 19. packages that offer similar products tougher for a price break
- 22. certificates that provide cash discounts
- 24. agents used by company to promote products