Unit 8 Crossword

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Across
  1. 4. budget the forecast for the amount of money a business should spend on advertising based on sales
  2. 8. awards given to dealers and sales people who meet or exceed their sales quota
  3. 10. any non personal form of communication designed to inform, persuade, or remind customers about a good service
  4. 12. a type of advertising directed to a targeted group or prospects and customers rather than to a mass audience
  5. 18. an estimate of the flow of cash coming into and out of a company over a time period
  6. 20. packages that offer similar products together for a temporary price break
  7. 21. discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of product
  8. 22. designed to reward customers for continued patronage
  9. 23. certificates that provide cash discounts for a good or service
  10. 25. cash premiums paid to retailers to help with the coast of restocking a new product
Down
  1. 1. any form of communication a business uses to inform, remind, or persuade customers to purchase products and improve its public image
  2. 2. communications or activities used to stimulate sales for the business
  3. 3. contests, games, or sweetsteaks used to create increased sales and excitement for a product
  4. 5. inexpensive items given away at a discount or for free
  5. 6. activities between two companies who help each other to benefit each other
  6. 7. designed to showcase a manufactures products
  7. 9. a prediction of the amount of its merchandise a business expects to sell over a time period
  8. 11. involves a brand name product in a tv show, movie, or commercial
  9. 13. used in an effort to create a positive image for the business
  10. 14. placed in high traffic areas of stores and are designed to encourage impulse purchases
  11. 15. used to increase sales of a business and its products
  12. 16. a company pays for the right to promote itself and its products at an event
  13. 17. activities used to build and maintain a positive image for a company
  14. 19. planned and personal communication to satisfy the customers needs and wants
  15. 24. samples free trials size a product given out to a potential customer