Across
- 1. contest,games,sweepstakes, or rebates used to increase sales
- 2. includes television and radio advertising
- 5. the agencies or means used by a company to convey an advertising message
- 9. A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience
- 10. customers can examine and handle these products without help of a salesperson
- 11. involves using a brand-name product in a tv show, movie, or commercial
- 13. awards given to dealers and salespeople who exceed their sales quota
- 20. activities designed to increase sales of a product
- 21. designed to create support from manufacturers, wholesalers, and retailers
- 22. all the communications used to stimulate sales other than advertising or personal selling
- 24. inexpensive, useful items with a company's name or logo
Down
- 1. way products are presented to a customer
- 3. All the visual and artistic elements used to present a product to the customer
- 4. any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
- 6. includes all physical elements used to present an image of the business to the customer
- 7. used to increase sales of a business and its products
- 8. occurs when a manufacturer helps a retailer pay for advertising costs
- 12. cash premiums paid to retailers to help with cost or restocking a new product
- 14. activities between two companies who combine efforts and resources to create additional sales
- 15. communications or activities used to stimulate sales, create awareness of new product, or to create goodwill for the business
- 16. includes the use of email and the world wide web to promote products
- 17. the way floor space is allocated for selling, storage, personnel, and customers
- 18. best for merchandise that is fragile or requires security
- 19. Any form of communication business uses to inform, remind, or persuade customers to purchase products and improve its public image
- 23. the exterior design of the store