Unit 8

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Across
  1. 4. Designed to create support from manufacturers, wholesalers, and retailers for a product
  2. 6. Planned, personalized communication designed to satisfy a customer's needs and wants
  3. 7. The agencies or mean used by a company to convey an advertising
  4. 9. All the visual and artistic elements used to present a product to the customer
  5. 10. Used to increase sales of a business and its products
  6. 12. Includes the use of the email and the World Wide Web to promote products
  7. 13. Brought to the display by using motorized fixtures or props
  8. 15. Designed to showcase a manufacturer’s products. Trade shows are used to introduce new products, encourage sales of existing products, and meet contacts
  9. 19. Packages that offer similar products together for a temporary price break
  10. 20. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
  11. 22. Includes all the physical elements used to present and image of the business to the customer
  12. 24. A company pays for the right to promote itself and its products at a location or event
Down
  1. 1. Free trial sizes of a product given out to potential customers
  2. 2. Used in an effort to create a positive image, build good and increase customer loyalty for the business
  3. 3. Awards given to dealers and salespeople who meet or exceed their sales quota
  4. 5. Any form of communication a business uses to inform, remind or persuade customers to purchase products and improve its public image
  5. 8. Certificates that provide cash discounts, or money off, on a good or service
  6. 10. Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
  7. 11. Inexpensive items given away at a discount or for free
  8. 14. Involves using a brand-name product in a TV show, movie, or commercial, etc
  9. 16. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
  10. 17. Cash premiums paid to retailers to help with the cost of restocking a new product
  11. 18. Contests, games, sweepstakes, or rebates used to create increased sales and excitement about a productProduct SamplesProduct Samples
  12. 21. Activities used to build and maintain a positive image about a company and its products
  13. 23. Displays with proper lighting are more attractive