Unit 8

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Across
  1. 1. All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
  2. 3. Contests, games, sweepstakes, or rebates used to create increased sales and excitement about a productProduct SamplesProduct Samples
  3. 4. Designed to create support from manufacturers, wholesalers, and retailers for a product
  4. 6. Involves using a brand-name product in a TV show, movie, or commercial, etc
  5. 8. Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
  6. 11. Any form of communication a business uses to inform, remind or persuade customers to purchase products and improve its public image
  7. 13. Designed to showcase a manufacturer’s products. Trade shows are used to introduce new products, encourage sales of existing products, and meet contacts
  8. 17. Free trial sizes of a product given out to potential customers
  9. 18. Brought to the display by using motorized fixtures or props
  10. 19. Planned, personalized communication designed to satisfy a customer's needs and wants
  11. 21. Includes the use of the email and the World Wide Web to promote products
  12. 22. Used to increase sales of a business and its products
  13. 23. Awards given to dealers and salespeople who meet or exceed their sales quota
  14. 24. Displays with proper lighting are more attractive
  15. 26. Cash premiums paid to retailers to help with the cost of restocking a new product
Down
  1. 2. Placed in high-traffic areas of stores and are designed to encourage impulse purchases
  2. 5. The agencies or mean used by a company to convey an advertising
  3. 7. Activities used to build and maintain a positive image about a company and its products
  4. 9. Inexpensive items given away at a discount or for free
  5. 10. Any non-personal form of communication designed to inform, persuade, or remind customers about a good or service
  6. 12. Includes all the physical elements used to present and image of the business to the customer
  7. 14. A company pays for the right to promote itself and its products at a location or event
  8. 15. All the visual and artistic elements used to present a product to the customer
  9. 16. Used in an effort to create a positive image, build good and increase customer loyalty for the business
  10. 20. Certificates that provide cash discounts, or money off, on a good or service
  11. 25. Packages that offer similar products together for a temporary price break