Unit 8

3. Force Promotion Awards given to dealers and salesperson who meet or exceed their sales quota
5. All the visual and artistic elements used to present a product to a customer
8. Allowances Cash premiums paid to retailers to help with the cost of restocking a new product
9. Samples Free trial sizes of a product given out to potential customers
10. Merchandising Includes all the physical elements used to present an image of the business to the customer
13. Marketing A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience
14. Allowances Discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
15. Any form of communication a business uses to inform, remind, or purchase products and improve its public image
17. Promotion Designed to create support from manufacturers, wholesalers, and retailers for a product
20. Displays Way products are presented to customers
21. Relations Activities used to build and maintain a positive image about a company and its products
22. Interior The decoration, lighting, furniture, picture, and signs used to create a store's image

1. Promotions Activities designed to increase sales of a product
2. Promotions All the communications or activities used to stimulate sales other than advertising, public relations or personal selling communications or activities
4. Displays Best for merchandise that is fragile or requires a lot of security
6. Promotion Used in an effort to create a positive image, build good will, and increase customer service for the business
7. The exterior design of the store, including the logo, sign, interference, and landscaping
11. Displays Set up on tables and shelves and are the best for merchandise that customers can handle and examine without the help of a salesperson
12. Any non-personal paid form of communication designed to inform, persuade, or remind, customers about a good or service
15. Selling Planned, personalized communication designed to satisfy a customer's needs and wants
16. The agencies or means used by a company to convey an advertising message
18. Placement Involves using a brand-name product in a TV show, movie, or commercial, etc.
19. Packages that offer similar products together for a temporary price break