unit 8

1. inexpensive items given away at a discount or for free
2. activties between two companies who combine efforts and resources to create additional sales for each other
3. designed to showcase a manufacturer's products
6. activities designed to increase sales of a product
8. a company pays for the right to promote itself and its products at a location or event
9. all the visual and artistic elements used to present a product to the customer
10. involves using a brand-name product in tv show, movie, or commercial, ect.
11. includes all the physical elements used to present an image of the business to the customer
14. designed to reward customers for continued patronage
17. packages that offer similar products together for a temporary price break
18. the way floor space is allocated for selling, storage, personnel, and customers

1. discounts or cash payments given to wholesalers or retailers who stock large quantities and encourage sales of a product
2. placed in high-traffic areas of stores ad are designed to encourage impulse purchases
4. incentives to encourage the trail and the purchase of a product
5. cash premiums paid to retailers to help with the cost of restocking a new product
7. awards given to dealers and sales people who meet or exceed their sales quota
12. contest, games, sweepstakes, or rebated used to create increased sales and excitement about a product
13. certifies that provide cash discount, or money off, on a good or service
15. designed to create support from manufacturers, wholesalers, and retailers for a product
16. free trail sized of a product given out to potential customers