Across
- 2. 1 of the 3 M's. It is concerned with "Can I make money doing it?"
- 3. A specific group of customers most likely to buy a product/service. (2 words)
- 7. The process of sorting people into groups based on characteristics for marketing. (2 words)
- 9. The process of attracting online traffic from searches to your business's website. (3 words)
- 14. How a company sells its products to customers and its plan for making a profit. (2 words)
- 15. Tax to be paid on certain imports/exports.
- 16. Consists of controllable surroundings, such as your team, finances, and marketing. (2 words)
- 19. The edge gained by being the first party of substance in a certain market segment. (3 words)
- 21. Rivalry between companies in selling similar products/services.
- 22. 1 of the 3 M's. It is concerned with "Will enough people buy the product?"
- 23. The edge gained by a party learning from the mistakes of previous parties and improving on them. (3 words)
Down
- 1. Network of devices that identify themselves and communicate between other internet-enabled devices and systems. (3 words)
- 4. Size of market your business can currently reach. (3 words)
- 5. Rules that direct government taxing and spending. (2 words)
- 6. Period of economic decline.
- 8. Level of responsiveness of demand/supply to pricing changes.
- 10. Monitoring of surroundings to detect opportunities/threats for your business. (2 words)
- 11. Consists of uncontrollable variables, such as competition, society, and the economy. (2 words)
- 12. Overall demand for a product/service over one year. (3 words)
- 13. The gain or loss generated on an investment compared to the money invested. It is usually writted as a percentage. (3 words)
- 17. 1 of the 3 M's. It is concerned with "Will society benefit as a result?"
- 18. Characteristics of a population, such as age, gender, income, race, ethnicity, education, profession, marital status, and religious affiliation.
- 20. A product which has its price highly tied to its supply, such as oil or corn.