Unlock 5 Unit 4

4. (v) to be greater or more important than something else
7. (n) a person who is one of the first people to do something
8. (n) something that encourages a person to do something
9. (n) a proposal or suggestion, especially in business
12. (n) one of the parts of something
14. (n) all the achievements or failures that somebody or something has had in the past
15. (n) bills to be paid for services used by the public, such as an electricity, water or gas supply
18. (adj) to change frequently from one level to another
19. (adv) in a way that is based on a clear understanding and good judgment of a situation, resulting in an advantage
20. (adj) continuing to exist or develop, or happening at the present moment
21. (n) the ability of a company to keep its customers, employees, etc.
22. (adj) wishing to become successful
23. (adj) existing as a physical building, especially a shop, rather than doing business only on the internet

1. (v phr) to create a flow of money into a business by selling a product/service
2. (n) something that helps a business to inform customers about a product/service
3. (n) the money that a business receives regularly
5. (n) a change from one form or type to another
6. (v phr) to create more revenue than the outgoings of a business
10. (idiom) to do the same thing as someone else
11. (adj) possible to achieve
13. (v) to collect a large number of things over a long period of time
16. (idiom) to have no profit or loss at the end of a business activity
17. (n) the amount of money needed to start an organization, a business, a piece of work, etc.