International Marketing

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Across
  1. 1. The 4 P's of International Marketing is also called Marketing
  2. 3. it directly affects the size of the revenues earned by a firm
  3. 5. the facts or impressions the advertiser wants to convey to potential customers
  4. 8. The process of planning and executing the 4 P's of a good.
  5. 10. The set of tangible factors that the consumer can see or touch
  6. 11. the strategy targeting specific types of products for certain customer groups or regions
  7. 12. How many market strategies are there?
Down
  1. 1. most commonly used strategy where pricing is on a market-by-market basis is called ________ pricing
  2. 2. Another word used for Place in the last stage of marketing mix
  3. 4. based on advertising the low price is called ______ Leadership
  4. 6. encompasses all efforts of an international firm to enhance desirability of its products among buyers
  5. 7. the communication channel used by the advertiser to convey a message
  6. 9. a market that results when products are imported into a country legally but outside the normal channels of distribution