Across
- 2. of positioning / The purpose of positioning is to make your product or service stand out in a crowd. Positioning is important because you are competing with all the noise out there competing for your potential customers' attention. If you can stand out with a unique benefit, you have a chance at getting their attention.
- 5. of distribution / The channel of distribution is the path a product takes from producer or manufacturer to final user.
- 7. share / The business's portion of the total sales in a specific market; expressed as a percentage.
- 10. Extensions / new product lines, items, or services
- 11. of distribution / the pathway a product takes from the producer to the consumer
- 13. distribution / a channel structure where the producer selects only very few intermediaries. For example, restaurants will often only sell Coca Cola OR Pepsi products, not both due to the exclusive distribution.
- 14. / Selecting products/services that have a name, symbol, or design for identification.
- 16. Services / Activities that alter, improve, or repair products already owned. Example dry cleaning, appliance repair services.
- 17. distribution / a channel structure where the producer's products are stocked in the majority of outlets.
- 21. / Intangible or conceptual products produced to satisfy a want or need; tasks performed for the customer for a fee.
- 22. / how your customer defines your business in relation to your competitors.
- 24. / intermediaries between manufacturers and retailers.
- 25. Goal / Goal that is Specific, Manageable, Attainable, Realistic, Time Specific
- 26. / Outcome statements that define what an organization is trying to accomplish, both programmatically and organizationally.
- 27. Services / Provide a product to use for a brief period for a fee. Example carpet cleaner, movie rental.
- 28. Target / Specific steps a business follows in order to achieve its main objectives. If the main objective is to earn a sufficient profit, the performance targets might include establishing policies to control spending.
- 29. / Distribution is all of the efforts to physically get a product from the manufacturer to the consumer.
Down
- 1. Values / The philosophies, edeologies, beliefs, and priorities of the organization's owners.
- 3. Service / Pure services are groups of services provided to consumers without the involvement of any tangible product. Pure services do not always include product guarantees or use product-bundling strategies.
- 4. distribution / a channel structure where the producer relies on a few intermediaries to carry their product. This strategy works well for luxury goods.
- 6. Services / Personal/professional service for a fee. Example Tax preparation
- 8. / exhibitions allowing vendors and manufacturers to introduce new items and promote established products and services.
- 9. / Very precise, time-based, and measurable actions that support the completion of a goal.
- 12. Considerations / Factors influencing the success of a selected business in relationship to the potential market
- 14. advisory / Management consulting, legal, engineering, or accounting performed for or by a business.
- 15. services / Activities used by a business to insure proper operation, or contracted by a business to perform a task. Examples Copier or cleaning services for a business.
- 18. Modifications / an alternation in a company's existing product
- 19. Statement / Very precise, time-based, and measurable actions that support the completion of a goal.
- 20. Advantage / an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.
- 23. / producers
- 26. / Tangible, physical products that satisfy a want or need.
- 30. Marketing / Test marketing involves introducing a new product to a limited market to see what its acceptance will be.