Across
- 2. total of capital employed in the business. (7 letters)
- 4. normal rate of return on capital employed. (3 letters)
- 5. The period over which super profits are expected to continue. (4 letters)
- 7. factor that can influence goodwill, representing customer loyalty. (10 letters)
- 9. The value of a business as a going concern, minus the fair value of its identifiable net assets. (8 letters)
Down
- 1. A method of valuing goodwill based on the extra profits earned by a business. (5 letters)
- 3. method where goodwill is calculated as a multiple of the average profits of the business. (9 letters)
- 6. intangible asset arising from factors such as reputation, location, and customer loyalty.
- 8. Another name for excess profits. (5 letters)