value proposition

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Across
  1. 2. someone who is the final user of a good or service
  2. 5. a person or business that buys the product in large amounts then sells to retail stores
  3. 6. a business that sells goods or services directly to consumers
  4. 7. an entity that acts as the middleman between two parties in a financial transaction
Down
  1. 1. the way the product is distributed or moved
  2. 3. Products are distributed through intermediaries such as retailers before reaching the end consumer
  3. 4. the manufacturer or maker of the product