Across
- 2. What you want to become?
- 3. or services: What are the firm’s major products or services?
- 5. Is the firm technologically current
- 6. Geographically, where does the firm compete
Down
- 1. What is our business?
- 3. What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
- 4. Who are the firm’s buyers?