Visual Merchandising

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Across
  1. 4. refers to the brightness or dullness of a color
  2. 6. created through the location, design,and decor of a business
  3. 9. purposeful arrangement of materials to produce a certain effect
  4. 10. a description of color combinations
  5. 13. overhanging structure containing a signboard
  6. 15. special display usually found near a cash register where goods are purchased
  7. 16. surface quality of materials
  8. 17. foor plan that shows how the space in a store will be used
  9. 18. process of creating floor plans and displays
  10. 20. three colors that are equally spaced on the color wheel
  11. 21. the lightness or darkness of the color
Down
  1. 1. item designed to hold something
  2. 2. includes the store exterior
  3. 3. the way the design guides viewer eyes over an item or display
  4. 5. objects used in a display
  5. 7. colors found opposite to one another on the color wheel
  6. 8. The pure color itself
  7. 11. a standard arrangement of 12 colors in a wheel
  8. 12. the way items are placed around an imaginary centerline
  9. 14. colors adjacent to one another on the color wheel
  10. 19. visual presentation of merchandise or ideas