VoCAb

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Across
  1. 3. it will provide them with a unique benefit and consistently meet their
  2. 6. The ongoing decision-making process about the use of brands
  3. 7. A business's (typically unspoken) agreement with customers
  4. 8. The values and ideals that an organization
  5. 9. emotional connections with consumers
  6. 11. its employees; also called organizational culture
  7. 12. Believable
  8. 13. The projection of a brand that encompasses its values
  9. 14. Any nonpersonal presentation of ideas, goods, or services that is
  10. 15. paid for by the company or individual that benefits from or is harmed by it
  11. 16. customers who tell others of their satisfaction with the business
  12. 18. among its employees; also called corporate culture
  13. 19. The extent to which customers or potential customers are
  14. 20. Any interaction between a business and a customer or a
  15. 22. customer
  16. 24. Promotion and publicity for a business provided
Down
  1. 1. Genuine; sincere; not fake
  2. 2. A phrase that is easy to remember
  3. 4. Any paid form of nonpersonal presentation of ideas, goods
  4. 5. with a brand
  5. 6. All the combined impressions and experiences associated with a
  6. 7. Customers’ allegiance to a particular brand
  7. 10. The values and ideals that an organization encourages
  8. 17. company, good, or service
  9. 21. services
  10. 23. A distinctive symbol, design, or group of letters