vocab 12

5. - an advance or preliminary testing or trial, as of a new product
6. - to sell in advance
9. - when multiple brands collaborate together to form a mutually beneficial promotion
11. - the various tools and techniques that businesses use to communicate and market their products or services to customers
13. - an independent service company that develops and places advertisements in various media platforms on behalf of their clients, who are seeking to promote their goods and services to potential customers
14. - provide an official statement about a topic from the primary source
16. - benchmarks or tools which helps business to make comparisons that helps to determine its position within the industry and evaluate financial performance of the business

1. - the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour
2. - an industry used to call the attention of the public to something, typically a product or service
3. - a lottery in which the prize consists of the money paid by the participants
4. - a form of public relations that provides news or information in the media
7. - someone's strong suit or area of expertise
8. - a reward or recompense for a particular act
10. - a partial refund of the cost of an item.
12. - a series of planned efforts to promote a product, service, or idea, aimed at achieving a specific target with an effective and measurable strategy
15. - the public image and perception of a business or brand