Vocab 3 and 4

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Across
  1. 2. Any marketing methods conducted through electronic devices which utilize some form of a computer.
  2. 4. A marketing strategy that leverages a business’ staff networks to increase brand awareness and their branded content's organic reach.
  3. 5. The specific group of people that various groups (like companies, influencers, politicians, etc.) want to reach with their marketing message.
  4. 7. An internet advertising model used to drive traffic to websites
  5. 10. This represents how many people looked at one’s post.
  6. 12. A person who has subscribed to receive updates from a specific user on a social media platform including Facebook and Twitter.
  7. 13. Filtering through all the interesting content across the web and sharing the best news, articles, videos, and infographics on one’s social channels.
  8. 15. A set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles.
  9. 16. The number of times one’s content is displayed, no matter if it was clicked or not.
  10. 18. The process used to advance a website's technical configuration, content relevance, and link popularity
  11. 19. This is someone who supports one’s brand on social media.
  12. 20. A user on social media who has established credibility in a specific industry.
Down
  1. 1. This is how one’s communication style reflects on their brand.
  2. 3. A business methodology that attracts customers by creating valuable content and experiences tailored to them.
  3. 6. A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
  4. 8. The use of social media networks to manage and grow an organization’s message and online presence.
  5. 9. The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.
  6. 11. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
  7. 14. The process of luring someone into a relationship by means of a fictional online persona.
  8. 17. The use of electronic communication to harass a person, typically by sending messages of an intimidating or threatening nature.