Across
- 3. the quality of being attractive in a sexual way.
- 5. a marketing strategy that uses a celebrity's fame and image to promote a brand or product.
- 6. a very large quantity of something.
- 7. an emotional manipulation that is often used to win an argument using feelings and emotion rather than logic
- 9. strict.
- 10. an excessive amount of something.
- 12. an unnecessarily or excessively large amount
- 13. makes the case that using the product means the consumer is better/smarter/richer than everyone else.
Down
- 1. the state of being prosperous.
- 2. used in reference to an activity, cause, etc. that is currently fashionable or popular and attracting increasing support.
- 4. unable to be touched or grasped; not having physical presence.
- 8. a full supply
- 11. make full use of and derive benefit from (a resource).
- 14. lack of interest, enthusiasm, or concern.